Welcome to our CharLiE© page!
CharLiE© is the ultimate litterbug and resident of illegal dumping grounds. He deplores spaces that are clean and beautiful, preferring instead, to wallow in filth and garbage.
CharLiE© was created in 1981 during SWMCOL’s first year of operation. At that time, CharLiE© epitomized our lack of respect for our beautiful island environment, particularly when it came to littering. In fact, while CharLiE© was designated President General for Life of the Association of Trinidad & Tobago Messmakers, Inc. he also wore the following hats:
You can smell CharLiE© from a mile away thanks to his favourite after-shave, Eau de Yuck – a dirty, mucky green liquid collected from nasty drains. He goes nowhere without his favourite pets, flies!
CharLiE’s© favourite colour is rust and his favourite words, Ugh! and Phew! are uttered only when he finds himself in what he regards as a disgustingly pristine, beautiful environment.
SWMCOL was CharLiE’s© nemesis, spearheading the clean-up of communities through the formation of NAGs or Neighbourhood Action Groups; providing litter bins where needed, and altogether encouraging citizens to “Chase CharLiE© Away” by keeping their environment clean, healthy and beautiful.
For several months over the period 1981 to 1984 SWMCOL produced a monthly CharLiE© newsletter that highlighted, inter alia, the successes of neighborhood campaigns to eradicate CharLiE©, followed CharLiE’s© exploits during the Christmas and Carnival seasons, and countered CharLiE’s© “award” to fellow litterers by bestowing a Solid Waste Management Award on those who did the right thing and kept a clean scene.
SWMCOL’s CharLiE© campaign in the 1980s made a tremendous impact on Trinidad & Tobago and is still fondly remembered today. Persons found littering public spaces or who seemed unfazed by garbage-ridden places were likened to CharLiE© and NAGged to change their behaviour. No-one wanted to be labelled a CharLiE© and bit by bit the national environment was cleaned up, its island beauty restored, and CharLiE© became harder to find.
Unfortunately, thanks to pervasive littering and the indiscriminate dumping of unsightly mounds of garbage, our beautiful islands are marred once again by the prevalence of illegal dumpsites, clogged drains, waterways and coastlines, and trash just about everywhere you look.
And so CharLiE© has returned and is rubbing his hands together in glee because he thinks he’s here to stay.
Fight CharLiE© and his litter-loving ways by interacting with him on his own Facebook page: CharLiE© the Litterbug.
Help SWMCOL “Chase CharLiE© Away” today!
Click here to visit CharLiE©'s Facebook page.